Google Analytics is a widely used web analytics tool in the business world.
It allows users to collect data about their website traffic, analyze visitor behavior, and measure the performance of digital marketing campaigns.
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It is an essential tool for any business that wants to improve its online presence. The data it provides can help businesses better understand their audience, identify opportunities for improvement, and make more informed decisions about their marketing strategies.
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Recently, Google launched a new free Google Analytics certification. This certification is designed to help users learn the basics of Google Analytics and how to use the tool to analyze and optimize the performance of their websites.
The certification course consists of several modules that cover different aspects of Google Analytics.
Participants will learn to set up and structure properties, use the various reporting tools and features available in Google Analytics, and measure the effectiveness of online marketing initiatives.
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How to access the course
The certification course is available online through Skillshop, Google’s learning platform.
Participants can access the course materials at their own pace and study at their convenience.
The new Google Analytics certification is a great opportunity for anyone who wants to develop their digital marketing skills. The course is free and available online, so it is accessible to anyone.